It also has the most first-day views for any video in 2018.
K-pop quartet BLACKPINK broke numerous records with the release of their Square Up album last month, and now they can add one more accolade to their name: the girl group has now broken the record for the most-viewed Korean music video within 24 hours of its release on YouTube.
A representative from the video streaming service confirms to Billboard that the music video for their song “Ddu-Du Ddu-Du,” released on June 15, was the “biggest 24-hour debut of 2018” with over 36.2 million views in that time period.
It also surpassed the first 24-hour views of Psy?'s 2013 song "Gentleman" and BTS' record-breaking May release "Fake Love," which saw 36 million and 35.9 million views, respectively, within 24 hours of being uploaded to the site.