BLACKPINK's 'Ddu-Du Ddu-Du' Becomes Most-Viewed Korean Music Video in 24 Hours on YouTube

It also has the most first-day views for any video in 2018.

K-pop quartet BLACKPINK broke numerous records with the release of their Square Up album last month, and now they can add one more accolade to their name: the girl group has now broken the record for the most-viewed Korean music video within 24 hours of its release on YouTube.

A representative from the video streaming service confirms to Billboard that the music video for their song “Ddu-Du Ddu-Du,” released on June 15, was the “biggest 24-hour debut of 2018” with over 36.2 million views in that time period.

It also surpassed the first 24-hour views of Psy​'s 2013 song "Gentleman" and BTS' record-breaking May release "Fake Love," which saw 36 million and 35.9 million views, respectively, within 24 hours of being uploaded to the site.

Metro News reports that “Ddu-Du Ddu-Du” is the second-most-viewed music video ever in the first 24-hour period; Taylor Swift’s “Look What You Made Me Do” from last year garnered 43.2 million views in the same time frame.

YouTube also confirms that “Ddu-Du Ddu-Du” became the fastest music video released a by K-pop girl group to reach 100 million views, achieving the feat in just 10 days. Among Korean artists, the video is overall the third fastest to reach 100 million views, behind “Gentleman” and “Fake Love.”

Along with their music video breaking records, BLACKPINK made history with their Square Up album and the single; the former became the highest-ranked album from a female Korean act on the Billboard 200 when it debuted at No. 40 last month, and “Ddu-Du Ddu-Du” is the highest-ranked single by a female Korean artist on the Hot 100, where it debuted at No. 55. BLACKPINK are the first female Korean act to appear on the Hot 100 chart since Wonder Girls’ English version of “Nobody” hit the chart in 2009 at No. 76.  

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