After blowing up with “Bboom Bboom,” K-pop girl group Momoland returned today (June 26) with an equally infectious electro-pop single in the form of “Baam.”
“Baam” is a bubbly song of summer, and just as playful and full of ear-grabbing, electro swing hooks as their sleeper hit from earlier this year, which landed the nonet their first Top 5 track on the World Digital Song Sales chart in January. Like its predecessor, Momoland’s latest single was also produced by South Korean song-maker Shinsadong Tiger.
The music video for “Baam” is a festive game of spot-the-object, and; after bringing the viewer into Momoland on a special plane, it instructs the audience to try finding hidden jewelry. Along with multiple callbacks to “Bboom Bboom,” especially a ear-holding dance move that went viral, and shuffling choreography, the clip features the members of Momoland playing around in historic outfits from different countries.