Nu'Est W Experience 'Dejavu' in New Music Video

Courtesy Photo
NU'EST, "Dejavu"

Korean boy band Nu’Est W returned with a new single on Monday (June 25), the sleek “Dejavu.”

“Dejavu” features a a strong, funky bass line and atypical drops that propel the track between verses and choruses, creating an atmospheric, Latin pop-inspired dance track. With rhythmic beats, groovy strings, and tropical leanings, it’s a pleasant return for the group, who last released new music in December. Both Baekho and JR had a hand in creating the song.

The song leads their new EP, Who, You. 

Nu'est W is the four-member variant of Korean boy band Nu'est sans member Minhyun, who is currently part of temporary group Wanna One. The boy band, which gained popularity following its debut in 2012 with the anti-bullying track "Face," has undergone a renaissance since several members appeared on the popular Korean competition series Produce 101 last year, through which Minhyun became part of Wanna One. “Dejavu” is Nu'Est W's second single, following last year’s “Where You At."

The cinematic music video for “Dejavu” is full of mysterious imagery, including a goat, a young princess, video cameras and a compass that changed the directional markers with the quartet’s initials, and also several throwbacks, or deja vus, to earlier Nu’Est video content: Baekho donned traditional clothing and a sword much like he had in his introductory video back in 2012, and there is an appearance of a bathtub, which was featured in the group’s “Hello” video back in 2013. The video also features smooth choreography from the members as they both come together as a group and perform individual dances separately but interspersed with one another.

Nu’Est has seen two albums, Q Is. and Canvas, appear on the World Albums chart.

Watch the music video for "Dejavu" here: