The ads were purchased by fans of the group as well as LG.
Last year, BTS’ faces became a mainstay on prominent screens in New York City’s Times Square, thanks to the Korean act’s BT21 collaboration with Line. This week, in commemoration of the group’s fifth anniversary, there are more BTS-dedicated billboards than ever before.
As is becoming increasingly the norm with K-pop acts, BTS’ ARMY rented time on some of the most prominent ad space in NYC for a prominent celebratory ad. Several, multi-story screens were dedicated to the project. According to @BTSNewYorkCity, a Twitter account that aims to represent local New York City ARMY, the ad was bought by seven distinct Twitter users, each of whom have an account that correlates to a specific member of the Korean boy band.