The teaser video only features a short snippet of “Fake Love,” with BTS’ members singing unaccompanied by instruments. Visually, the clip is based around the psychodramatic technique known as “magic shop,” with each of the seven men exchanging objects with a haunting, masked-figure. It appears to continue the storyline previously featured in past BTS music videos and related imagery.
“Magic Shop” is also a track featured on Tear. According to the American Academy of Psychotherapists website, the psychodramatic idea of “magic shop” creates situations in which therapists serve as shopkeepers and patients as shoppers, in which psychological change may occur through bartering and risk-taking situations
BTS will perform “Fake Love” at the Billboard Music Awards on Sunday, May 20. They are nominated for the Top Social Artist award, which they won last year.
Despite a typo in the original "Fake Love" trailer Love Yourself: Tear will be released on May 18 globally at 6 p.m. KST, 5 a.m. EST and 2 a.m. PST. An alternate, corrected version has since been uploaded to YouTube.