NCT 127 Release Music Video for Japanese Single 'Chain'

NCT 127, "Chain"
Courtesy Photo

NCT 127, "Chain"

Korean boy band NCT 127 are ready to “Chain” up listeners with their first original Japanese single.

Released Tuesday (May 8), the music video for the group’s “Chain” precedes the release of 127's first Japanese EP, also called Chain, on May 23. It comes two months after the nonet shared the video for their sweetly funky “Touch” off of the NCT 2018 Empathy album, a joint project with all the other artists under SM Entertainment’s NCT umbrella.

“Chain” is NCT 127’s second Japanese single, following the Japanese version of “Limitless” last November.

With aggressive vocal deliveries, and raps overflowing with discordant instrumentals dominated by frenzied percussion, “Chain” is a return to NCT 127’s performance-focused tracks, following along the lines of their past singles “Fire Truck” and “Cherry Bomb.” The music video for the song takes the members of NCT 127 onto a construction site where they alternate between lifting power tools and delivering up dynamic choreography that appears to feature a Dragon Ball-inspired Kamehameha hand motion.

A multi-ethnic group, NCT 127 features members from South Korea (Taeyong, Taeil, Doyoung, Jaehyun and Haechan), the U.S. (Johnny), Canada (Mark), China (WinWin) and Japan (Yuta). The video emphasizes the group's role as NCT’s Seoul-based unit-- their name refers to the South Korean capital's longitudinal coordinates-- and their move into the Japanese market through members wearing face paint that proclaims "From Seoul" and "To Tokyo."

NCT 127 recently performed at the Korea Times Music Festival in Los Angeles, where they held a live stream with Billboard. They’ll appear at KCON 2018 NY, which will be held at the Prudential Center in Newark, New Jersey on June 23-24. NCT 127 has seen three EPs chart in the top two spots of the World Albums chart since 2016. 

Watch the music video for "Chain" here: