With aggressive vocal deliveries, and raps overflowing with discordant instrumentals dominated by frenzied percussion, “Chain” is a return to NCT 127’s performance-focused tracks, following along the lines of their past singles “Fire Truck” and “Cherry Bomb.” The music video for the song takes the members of NCT 127 onto a construction site where they alternate between lifting power tools and delivering up dynamic choreography that appears to feature a Dragon Ball-inspired Kamehameha hand motion.
A multi-ethnic group, NCT 127 features members from South Korea (Taeyong, Taeil, Doyoung, Jaehyun and Haechan), the U.S. (Johnny), Canada (Mark), China (WinWin) and Japan (Yuta). The video emphasizes the group's role as NCT’s Seoul-based unit-- their name refers to the South Korean capital's longitudinal coordinates-- and their move into the Japanese market through members wearing face paint that proclaims "From Seoul" and "To Tokyo."
NCT 127 recently performed at the Korea Times Music Festival in Los Angeles, where they held a live stream with Billboard. They’ll appear at KCON 2018 NY, which will be held at the Prudential Center in Newark, New Jersey on June 23-24. NCT 127 has seen three EPs chart in the top two spots of the World Albums chart since 2016.
Watch the music video for "Chain" here: