Super Junior Debut on the Latin Charts With Leslie Grace & Play-N-Skillz on 'Lo Siento'
The trilingual track also hits No. 2 on the World Digital Song Sales chart.
Super Junior is already one of K-pop's most pioneering acts, but now the boy band has hit a new milestone on the Billboard charts.
The group's new single "Lo Siento" with Leslie Grace and Play-N-Skillz debuts at No. 13 on Billboard's Latin Digital Song Sales chart this week, a first for K-pop acts and marking new territory for the Korean-music scene. "Lo Siento" also debuts at No. 2 on the World Digital Song Sales chart, tying Super Junior's best appearance on the chart when their 2011 single "A-Cha" also hit No. 2, and No. 4 on the Latin Pop Digital Song Sales chart. The collaborative track sold 2,000 digital copies, according to Nielsen Music.
The trilingual single incorporates Spanish, Korean and English throughout making it eligible on both the Latin songs charts (which count Spanish-language songs) and the World songs chart (where Korean-language songs are listed). The song is allowed on the Latin charts due to producers Play-N-Skillz being a Latin-core artist. The move could indicate a rising possibility of more Korean and Latin acts collaborating if it is performing well on charts that reflect the tastes of both Latin and K-pop fans. No, this is their first Latin chart entry.
"Lo Siento" is the lead single off Replay, Super Junior's deluxe repackaged album of 2017's Play. The new release debuts at No. 2 on Billboard's World Albums chart for the top-selling new K-pop album this week. The released sold 1,000 traditional album units.
While Korean acts have successfully toured Latin and South America for a few years, the cultures do not typically mix their music. The closest contender the Latin and K-pop music communities have is when Mexican boy band CD9 teamed up with viral girl group Crayon Pop for 2016 single "Get Dumb" that included both an English and a "K-Mex" version, the latter including Spanish, Korean and English. The songs did not chart, but saw its official music video earn more than three million views.
Watch how the SuJu guys brought "Lo Siento" to life with a live performance below featuring Somin and Jiwoo of co-ed group KARD filling in for Leslie with some swag-filled, salsa-inspired moves: