Two years in, KARD’s career looks a lot like that of many other popular K-pop acts: they've released two EPs and a handful of singles, toured a bit, and have done pretty solidly on the World Albums chart. The one thing that isn’t so typical of KARD is their lineup, which features two female and two male members.
Co-ed acts are a rarity in South Korea, and KARD is one of the most successful co-ed K-pop acts to ever exist. Early on into their career they picked up a strong following internationally, particularly in the Americas where their dancehall-infused songs like “Oh NaNa” and “Don’t Recall” made them fan favorites even before their official K-pop debut with Hola Hola last year; the album peaked at No. 3 on the World Albums chart.
It’s been about four months since their last music video, for “You in Me,” came out in November, and ahead of their performance at SXSW during the Korea Spotlight showcase on March 16 the quartet were unable to say much about what direction they’ll be going in for their next release. But according to member BM, it’ll be something fans should prepare to be surprised by. “There’s going to be a lot of new feels this year,” the Cali-raised rapper told Billboard. “We don’t want to be tied down or categorized as just a dancehall group. I think in the future that there will be a lot of different sounds from the albums.”