NCT U Shows the World Who Is 'Boss' in Charismatic New Video
“Boss” is the first of six songs planned to come out of the larger NCT 2018 group, a revised platform through which NCT’s subgroups will release music this year; an album is expected to be released in March. It is a dynamic, electro-hip-hop track about being leaders and features lyrics written by members Mark and Taeyong.
The paunchy, chanting chorus of the bass-heavy dance single is offset by dulcet vocals and charismatic raps, offering up the latest “SMP,” or SM Performance, single from an SM Entertainment act. It ends with a heavy synth conclusion almost entirely void of vocals that serves as a venue for the aggressive choreography featured in the music video.
With an overall focus on the group’s rappers and the seven members' stomping, in-your-face dance moves, the hostile song culminates in a fight between the younger members (Jungwoo, Mark, and Lucas) and the older ones (Taeyong, Jaehyun, Doyoung, and Winwin), and shows Mark and Taeyong actively fighting one another atop of a table. Throughout the video, the members alternate between stylishly preppy, logo-bearing athleisure outfits and black uniforms, a nod to the figurative battle they are fighting.
Upon its release, “Boss” trended worldwide on Twitter with a variety of hashtags as fans heralded NCT U’s return as a group and the formal start of NCT 2018.
Currently, there are three NCT groups: U, 127 and Dream. Since its first pair of singles in 2016, several NCT members have released songs under the NCT U title, but this is the first time since their debut that NCT U has returned as a group since the release of the standouts “The 7th Sense” and “Without U.” “Boss” is the first song released by NCT 2018 and features the second NCT U lineup. The first iteration, which dropped the first-ever NCT singles back in 2016, featured six members, including Taeyong, Mark, Jaehyun and Doyoung. Lucas and Jungwoo are two of the three new NCT members for 2018, along with a new Chinese member, Kun.
Watch the music video for “Boss” below.