Debuting as a member of Girls’ Generation in 2007 and shooting to stardom with their hit “Gee” in 2009, Seohyun is one of the most recognized K-pop singers in the world. Outside of her activities as a member of the group, she has pursued a career as a soloist and an actress, and is widely recognize in the K-pop scene as a talented vocalist. She left the Girls’ agency SM Entertainment last year, but has stated her desire to remain a member of the act moving forward.
Lee Moon-won, a culture critic based in Seoul, told The Korea Herald that Seohyun’s inclusion in the event was likely due to bigger labels, like former label SM Entertainment, shying away from politically-tinged performances such as this one. Seohyun serves as a popular singer that has suitable popularity and authority, but doesn’t risking a major label’s political integrity by appearing at the event. North Korea’s appearance at the PyeongChang Olympics as well as performances by its artists is controversial in South Korea, where many are concerned that North Korea has taken the attention of the Games away from the southern host country.
Seohyun’s talent and popularity is just one reason she was likely chosen for the performance: also has expressed her interest in politics in the past, citing former UN Secretary-General Ban Ki Moon as her inspiration; Seohyun met Ban in 2012, when he was serving as a Goodwill Ambassador.
The performance included Seohyun singing while holding the hand of one member of the North Korean troupe, and ended with a hug between the pair.