MOMOLAND Makes Unexpected Rise Into Top 5 of World Digital Song Sales Chart

Momoland, "BBoom BBoom"
Courtesy Photo

Momoland, "BBoom BBoom"

"Bboom Bboom" is only outsold by two BTS singles in America this week.

While most K-pop releases make a big debut on the charts and fight to stay in the upper echelons in the following weeks, MOMOLAND's new single "Bboom Bboom" changes course by hopping into the Top 5 on Billboard's World Digital Song Sales chart on its second week on the ranking.

After making its debut at No. 10 on last week's chart, the rising girl group's catchy, quirky single jumps to No. 4 on World Digital Song Sales. "Bboom Bboom" is the third-best-selling K-pop song in America this week following behind BTS' "Mic Drop" (which spends its eighth week on the Hot 100 at No. 79 while rising to No. 25 on Pop Songs) and "DNA" (the band's other Hot 100 hit that peaked at No. 67 in October). 

"Bboom Bboom" is the girl group's first Billboard entry to date and bodes well for future releases. The outfit was created 2016 reality show Finding Momoland, originally imagined as a seven-member group before adding Daisy (an eliminated Finding Momoland contestant) along with Taeha (who competed on the sensational Produce 101 reality show) for the group's current nine-member lineup.

"Bboom Bboom" may very be on its way to becoming a sleeper hit for the rising girl group. The song's YouTube views are continuously climbing -- currently at 12 million views -- with its second-week chart performance indicates more new fans are discovering the song after release. Meanwhile, the MOMOLAND girls themselves are becoming increasingly more visible with their first No. 1 win on a Korean music program chart show and member JooE going viral for adorably over-the-top facial expressions and a must-watch commercial with Tropicana (below).

And "Bboom Bboom" should likely keep music fans' attention, particularly as Russian girl group Serebro recently posted a clip of MOMOLAND's new music video on their Instagram account and called attention for it sounding similar to their 2013 single "Mi Mi Mi." The "Bboom Bboom" producers Shinsadong Tiger and Beomi Nangi called the claims a misunderstanding for common musical themes in house and electronic music.