After mellowing out a bit on “Babe” in August, HyunA returns today (Dec. 4) with the propulsive “Lip & Hip,” and a music video that revels in the artist’s sensuality.
Always one to push the boundaries of Korea’s music industry, HyunA's "Lip & Hip" music video is one of the most suggestive clips out of K-pop in some time, as the soloist takes ownership of female passion through a subtle coming-of-age narrative. The brash song features prominent EDM and hip-hop beats to relay the rapper’s impish tone while the chorus is driven by a clapping beat beneath HyunA's singing, with a sprinkling of bright sonic pops and synth whirrs propelling the banger of a dance track.
As a soloist and as a member of the now-defunct 4Minute, HyunA’s taken a powerfully sexual approach towards K-pop, and her latest continues the trend. Subversive in its frank approach to female sexuality, the music video blends youthful trappings, like braces and teddy bears, with overtly erotic imagery, as HyunA commands the camera through her coyly risque discovery of “pink wishes & sweet dreams.”