KARD Offer A Haunting Take on Romance in 'You In Me': Watch the Music Video

Kard, You In Me
Courtesy Photo

Kard, "You In Me"

Co-ed K-pop group KARD returned on Tuesday (Nov. 21) with an eerie music video for their latest single, “You In Me.”

The lead track off of their newly released EP You & Me, the quartet returned with a smooth EDM track that diverges a bit from their previous styling, though still contains elements of the trop and dancehall sounds KARD featured on previous singles. With alternatively mellow and explosive moments courtesy of the vocalists and rappers as they sing about the desperation of love, “You In Me” takes the edgy, obsessive nature of the lyrics seriously, pairing the song with a haunting music video.

As the group has done in the past, KARD’s foursome is paired up in the video for “You In Me,” with Somin and BM acting as a lowlife couple acting as a foil to the classy pair of Jiwoo and J.Seph. As the storyline unfolds, it’s revealed that the womens' unhealthy passion for their partners have created a shocking, Faulkner-esque situation, where each of the women are embracing not lovers but two corpses.

Interspersed with dynamic dance sequences and doused in hazy, colorful filters, it’s KARD’s most plot-driven music video yet, offering up another side to the rookie group that’s already gained a large international following.

Along with the single, KARD's latest album features five other tracks, two of which are alternate versions of the same song; each version of “Trust Me” pairs of the couples of “You In Me” for duets, with J.Seph and Jiwoo offering up an ambient dancepop track whereas BM and Somin drop a hazy R&B alternative.

As the only co-ed K-pop idol group currently active in the industry, KARD continues to make waves in the Korean entertainment industry; earlier this month, they won the Best Rookie Award at the Asia Artist Awards.

Watch the music video for “You In Me” below:


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