B1A4 Brings in Autumn with Stirring New Single 'Rollin''

do not ever reuse
Courtesy Photo
B1A4, "Rollin'"

Almost a year since their last Korean album, K-pop boy band B1A4 returned this week with brand new music.

“Rollin’,” the lead single off of their six-track EP of the same name, was released on Monday (Sept. 25) and returns the act to the vibrant musical styling that they’ve come to be known for.

Written by the group’s most prominent producing member Jinyoung, who paired up with Baro on the lyrics, the anthemic electro-pop song starts off as if it will be an mellow, summery house track. But with a layered choral refrain and rock instrumentals blending into the electronic elements, “Rollin’” builds into a dramatic pop track that explodes with a cacophonous finale that is both grand and ethereal. The mellow verses and Baro's rhythmic rap keep the track grounded, as B1A4 sing about the love that's making them “Rollin' in the deep.” (Hey, Adele.)

The music video for "Rollin'" is a bit less dynamic, and lacks the energy of the eventual build of the song itself but instead has the band exploring the beautiful scenery of Australia. A bit of anon-sequitur with the song's eventual energetic sound, the clip hones in on the evocative feelings that drive the lyrics. 

As one of a growing handful of Korean idol groups spearheaded by the songwriting of its members, B1A4’s distinct style of vibrantly effusive pop music set them apart from the K-pop pack. Along with Jinyoung, who wrote three other songs on Rollin', CNU and Sandeul also took a hand in crafting tracks on the group's 7th EP: the former co-wrote the quirky, falsetto-laden “Call Me” while the latter had a hand in crafting the sentimental “Like A Child.”

Watch the music video for “Rollin’” here:

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.