BTS Smashes K-Pop Records With 'DNA' Music Video

Courtesy of Big Hit Entertainment 


BTS broke new ground for K-pop within 24 hours of releasing their music video for “DNA,” along with their much-hyped album, Love Yourself: Her

According to a press release, “DNA” accumulated 20 million views in 20 hours and 48 minutes, topping out at 21 million by the 24-hour mark. This nearly doubles the performance of “Not Today,” which hit almost 11 million views in the same window. BTS broke records, as Soompi reports, as the fastest K-pop group to reach 10 million (which took about eight hours) and 20 million views.

The video knocked Taylor Swift’s “Bad Blood” out of the 11th spot (or the 6th among music videos). Swift's revenge anthem featuring Kendrick Lamar peaked at 20.1 million views after 24 hours in May 2015. Swift can sleep easy, though, as “Look What You Made Me Do” sits at the top of the pack as the most viewed online music video in a single day after reaching 43.2 million views within a 24-hour period.

The boy band’s placement is big news for K-pop -- Psy’s “Gentleman” sits snugly at the 6th spot (or the 2nd, if we’re only counting music videos), but BTS is the highest-placing K-pop group. BTS also bested Nicki Minaj’s “Anaconda” (No. 8 among music videos), Miley Cyrus’s “Wrecking Ball” (No. 9) and Rihanna’s “Work” (No. 15).

Watch BTS’s music video for “DNA” below: