BTS, EXO, Seventeen, Monsta X and GOT7 make up the month's top activity ranking.
When we checked in with Tumblr at the mid-year point last month, acts like BTS, EXO and GOT7 were ruling the platform that boasts more than 90 million engagements with K-pop content annually with the United States, United Kingdom and South Korea as its three most active countries.
Tumblr shares exclusively with Billboard that BTS is once again their most active artist for the month of July in 2017. The BBMA winners started their month strong with the release of their cover of classic K-pop song "Come Back Home" on Aug. 5 and kept fans excited with hints of an impending new music release.
EXO is right behind the BTS boys with a majority of the band's activity swirling around their recently released, Billboard 200–charting album The War. Some of the most active K-pop posts from the month included recaps of the band's appearances on Korean variety shows like Knowing Brothers (namely, a segment about member Baekhyun spoke about showering with his bandmates got loads of pick up as did the accompanying memes from the reveal) and on livestream broadcasting apps.