Gfriend Returns with Summery 'Love Whisper': Watch

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GFRIEND, "Love Whisper"

K-pop girl group GFriend dropped their latest single on Tuesday (Aug. 1). A cute, youthful song, “Love Whisper” brings the act back to their roots with saccharine, strings-dominated pop.

The sweet-sounding “Love Whisper” revisited the more light-hearted style which the six-member act became known for early on, and drew on the innocent retro-inspired elements of earlier singles, like “Me Gustas Tu” and “Navillera.” After a foray into the energetic and dramatic with “Fingertip” in March, the breezy, melodic vibe of the new single is reflective of the lovely days of summer.

A midtempo pop song, “Love Whisper” incorporates a variety of playful sound effects, from birds chirping, brassy horns, twinkling chimes, water droplets, and even a guitar solo. The overall effect creates the very sort of seasonal-feel that GFriend recently told Billboard that they’d like to release. 

Along with “Love Whisper” marking a return to their early influences, the music video for “Love Whisper” also took GFriend down a trip to memory land: much of the choreography is performed within a small lake as the members kick up water with their feet, recalling an incident in 2015 when the group went viral for completing a performance despite slippery stage conditions. And, like previous music videos, this one also depicts GFriend’s members as friends enjoying their youth, in this case by going on a mystery hunt through the sunny countryside.

“Love Whisper” is the lead song off of GFriend’s 5th EP, Parallel, which contains seven other tracks, including an instrumental version of the single.

As one of the most popular young girl groups on the K-pop scene right now, GFriend’s latest release went to the top of many Korean music charts immediately upon its release, and within 24 hours racked up over 7 million views on YouTube. In a show of their overseas popularity, they recently performed at KCON 2017 NY,  where the members charmed the local crowd with their vibrancy and impressive vocals. 

Watch the music video below: