After half a year of singles and touring throughout North and South America, K.A.R.D formally debuted on Wednesday (July 19) with the release of “Hola Hola.”
Their fourth single, “Hola Hola” revisits K.A.R.D’s stereotypical Latin-inspired dance music to create a groovy summery tune littered with shimmering synths and callbacks to their previous songs, which saw were popular among international K-pop fans. Taking advantage of the quartet’s skillset, the new track is driven by Somin’s melodic vocals, with propulsive raps courtesy of J.Seph, B.M, and Jiwoo propelling the song to the soaring refrain of the chorus.
The song was paired with a music video that shows the four enjoying the warm weather in Los Angeles, Las Vegas, Mexico, and Brazil exploring and playing around. Interspersed with the storyline of K.A.R.D's members joining up and going on a road trip to Sin City are a variety of scenes featuring the group dancing atop of a cliff.