MAMAMOO have now landed four entries for them on World Albums, including three Top 10s. So far, they've sent Pink Funky (the 2015 EP led by the single "Um Oh Ah Yeh" which peaked at No. 7), 2016 album Melting (featuring the hit single "You're the Best," peaking at No. 8), and Memory (the 2016 EP featuring the single "Decalcomanie" that peaked at No. 12), along with their lates.t Notably, they are the third female K-pop act to top the list this year (following Red Velvet and IU) compared to the five male acts to top World Albums.
Overall, Purple paints MAMAMOO as a girl group still tough to totally define. The quartet consisting of Solar, Hwasa, Wheein and Moonbyul have released flirty love songs and soulful empowerment anthems, but having the electro-soul single "Yes I Am" represent the EP is a large statement to make the ladies relatable superstars. The girls get personal in the lyrics and embrace their physical quirks, humanizing the powerhouse vocalists in K-pop's vain and appearance-driven idol scene. Elsewhere, the brassy "Age Gag" is filled with punny dad jokes and DJ scratches, as "Finally" is a refreshing dip into tropical-house further proving the group as multidimensional musicians while still dealing with everyday human problems.
Looking past World Albums, "Yes I Am" starts at No. 7 on Billboard's World Digital Song Sales chart, also selling 1,000 copies. The track is their second-highest charting single after "You're the Best" peaked at No. 3 on the chart dated March 19, 2016. It's the fourth best-selling K-pop song in America this week.