The data was collected from all Tumblr posts using the platform's "kpop" tag with content most often consisting of GIF and photo sets, plus screenshots from Twitter. No doubt the K-pop scene's emphasis on variety show appearances and behind-the-scenes social media content fuels the obsession. Top individual posts of 2017 include TV and user-uploaded clips of BTS' Jimin's "savage" personality, GOT7's BamBam cracking jokes at a concert, a Twitter edit of Seventeen's Wonwoo on a reality show, along with overall commentary on the K-pop scene.
Among the 25 most active artists on Tumblr, BTS reigns over a list that is more than half composed of male groups. Female groups are the second-most popular with TWICE representing as the only non–boy band in the Top 10. The only soloists are in the Top 25 are BIGBANG stars G-Dragon and T.O.P, while one solo co-ed entry comes from K.A.R.D.
Counting data from Jan. 1 to June 28, 2017, here are the Top 25 most active K-pop artists on Tumblr in 2017 so far:
5. Monsta X
8. NCT 127
13. Red Velvet
15. Girls' Generation
18. NCT Dream
22. NCT U