K.A.R.D Hit New High on World Digital Song Sales With 'Rumor'

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K.A.R.D "RUMOR M/V"

Co-ed groups are a rare sight in the K-pop world -- much less a successful one -- but K.A.R.D is looking to change that with a new chart accomplishment.

The half-male, quartet consisting of J.seph, B.M, Somin and Jiwoo hit a new peak on Billboard's World Digital Song Sales chart with their latest single "Rumor" debuting at No. 3. The moombahton-inspired dance track sold 3,000 downloads making it the best-selling K-pop song of the week and marks the group's best sales week to date.

"Rumor" is the third "pre-debut" single from the outfit which is the final release for the group to test the waters and garner up a fan base before performing on weekly music programs, promoting on television variety shows and other typical K-pop activities. Their latest follows "Oh NaNa" (which peaked at No. 5 on World Digital Song Sales in December 2016) and "Don't Recall" (which also debuted at No. 5 this past March, and jumps 19 spots to No. 6 to be this week's third best-selling K-pop song in America).

With strong song sales even without the gloss and glitters that typically come with K-pop stardom, K.A.R.D continues to be with act to watch with the near future including a mini U.S. tour (which kicks off Friday in Chicago) and their impending official debut that should come with at least an EP and more media appearances for fans to get further hooked on the guys and girls.