The video, directed by frequent BTS collaborator Lumpens (YongSeok Choi), reflects the album’s title and transmutes “Spring Day” from a love song into an ode dedicated to the dead. It begins with V stepping onto train tracks and facing an oncoming train, then shows a variety of contrasting bright and muted scenes featuring BTS' members as they spend time with one another. (Plus there's a random mountain of laundry that they spend some time chilling on.) “Spring Day” ends with the septet walking together, but a subtle camera shot reveals that Jimin is the only person actually physically there.
Impressively enough, the music video racked up nearly 10 million views within 24 hours of its release.
“Spring Day” is a dual single from You Never Walk Alone, along with the provocative “Not Today.” A more rambunctious track than its counterpart, “Not Today” is a self-proclaimed power anthem for “all the underdogs in the world.”
The group’s second studio album, Wings became the best-selling and highest-charting K-pop album ever when it appeared on the Billboard 200 at No. 26 for two weeks in October 2016. With the release of its updated version You Never Walk Alone, BTS rose to the top of the US iTunes chart as “Spring Day” took the No. 8 spot swiftly after its release. According to a tweet from Bang Sihyuk, the CEO of BTS’ agency Big Hit Entertainment, it is the first time a K-pop group appeared in the top 10 of the US iTunes song chart; Psy’s “Gangnam Style” was the first Korean song to top the chart back in 2012.
Watch the video for "Spring Day" below.