With velvet back in fashion and a Clinton running for president, it already seems a lot like the 1990s -- but Korea’s taking the ‘90s nostalgia even further. Between idol groups trying their hand at recreating the sound of the era and some of Korea’s most popular first generation K-pop acts making comebacks, the throwback is very real.
Even though K-pop takes a lot of inspiration from the boy bands and girl groups of the ‘90s, the recent spin toward the decade began in earnest in August with girl group I.O.I’s latest song. “Whatta Man (Good Man)” was an updated take on Salt-N Pepa and En Vogue’s Grammy-nominated 1993 single, which was in turn a throwback to Linda Lyndell's “What a Man” from the ‘60s. I.O.I’s music video became one of the most watched K-pop videos of August as fans from around the globe watched them don ‘90s-evoking chokers and leather micro-minis.