After a gradual reawakening from the sleepy winter, K-pop’s annual summer onslaught is well underway. While well-established acts like EXO, Sistar, and INFINITE have releases planned for later this month, the past few weeks have seen a bevy of new music from some of the most promising rookie K-pop acts. These newcomers saw rising popularity since their formal debuts in the K-pop scene in 2015 and are back to claim a place in the competition for the top song of summer.
The end of April kicked off the return of the rookies in earnest, with trending girl group TWICE and the self-producing boy band Seventeen coming back with catchy new songs. The first half of May saw a lull from last year’s rookie K-pop acts but iKON, Oh My Girl, and Monsta X revitalized the second half of the month with some new energy just in time for the end of the summer. Each of the aspiring idol groups brought a different sonic flavor to the mix, taking their sounds everywhere from hip hop ballad to bubblegum cheer anthem.
Seventeen's “Pretty U”