Latin Music Week

Girls' Generation Drop Sassy, Soul Pop-Inspired Single 'Lion Heart'

Courtesy of SM Entertainment
Girls' Generation

For their new single "Lion Heart," Girls' Generation is sticking with their sweet and bright personas, but making a few tweaks to their usual formula.

The girl group released their latest single from their upcoming album Lion Heart that is, at its core, a sugary piece of bubblegum pop. But the tune sees the girl group embracing a more soulful approach to the music with funky basslines and brass added to the mix. It's not the first time GG has tried out a throwback sound (see recent album cuts like "Romantic St." from 2013's I Got a Boy, along with "Goodbye" and "Wait a Minute" from last year's Mr.Mr. EP). But what is new, musically, is the division of lines -- namely when Yuri, a member who typically only chimes in with a line or two, gets to handle a majority of the second chorus. It's a decision that further shows how Girls' Gen is embracing change in their eighth year together and that losing a member can lead to refreshing change.

The music video also sees a change for GG as they spend the half the vid playing up their lovelorn, girly images (best portrayed in "I Got a Boy") of falling for the male protagonist -- in this case, a man with a huge lion mask. But by the end of the video, they realize said lion man is a two-timing player, and end up getting upset with him with the octet band together doing away with said cheater. It furthers the narrative set up from last month's "Party" video, which is all about having fun with your girls and there were no men (or lions) to distract from the fun.

So far, Girls' Generation's latest music has proven to be music for the ladies with tunes and visuals that stick up for their fellow females in a fun and playful way -- a significant difference from cheering on men in their "Mr.Mr." single.

Fans will get to see if that trend continues upon the release of Girls' Generation other new single, "You Think," which drops very soon on Aug. 19 at midnight Korean Standard Time (or 11:00am EST on Aug. 18). Check out the colorful teaser video the group put out of what sounds like a trap-inspired banger: