Beast Mess Around With EDM on New Single 'Yey'
In the past year, everyone from Girls' Generation and SHINee to AOA and T-ara have embraced a high-turbo EDM style to usher a wave of beat drops and zippy dance breakdowns back to the K-pop scene. For their latest single, Beast attempt to ride the wave as well, but do so in a way that yields mixed results -- despite how admirable the attempt.
Beast have been one of the most consistent acts for quality singles which makes their messy attempt to get a bite of the EDM trend rather surprising. For example, while most musicians dabbling in this genre would let the dance breakdown play itself out with just instrumentals, Beast's "Yey" instead hijacks this section for its chorus. The result is a confusing mix of powerful boy-band belts over the unforgiving electronic beats that get more and more industrial with additional "womps" and "wub wubs" hammered in throughout.
The entire track has all the elements of a polished EDM cut with each verse slowly building and getting more complex and percussive before building to its ultimate breakdown, all of which the sextet successfully pull off. But by the time the chorus (or, what is typically the breakdown) hits, it has lost its initial identity. Flipping a genre on its head like this would only happen in the always-experimental world of K-pop, making it an admirable musical attempt, just ultimately jumbled.
The music video sees the Beast boys letting loose as they try to piece together what happened from a wild night out, which means a lot of fun flashbacks to the guys drinking, getting wild at a club and shots where members Yoseob and Gikwang show off their abs. Of course, there's loads of seamless group choreography that almost tones down the harshness of the chorus when the band glide through slick moves together.
"Yey" is the lead single from Beast's latest EP, Ordinary. The group gave the first taste of new music with their buzz single "Gotta Go to Work," a breezy R&B-pop cut that details that awful moment when you need to leave your love to go to work in the morning.