But the point about SM is particularly curious as the label's acts are more or less missing from Apple Music. For example, the only Girls' Generation LP in there is 2012 release The Boys, likely due to it being licensed by Universal Music as part of a deal with Interscope Records. SM's latest group Red Velvet with two singles and an EP under their belt (that are all currently on Spotify), have an artist page, but no music. If the label remains off the service that means no music from internationally known acts like Super Junior, BoA, TVXQ!, SHINee, f(x) and EXO. (SM Entertainment did not immediately respond to Billboard's request for comment on the matter.)
Apple Music is likely also gaining points with fans for a slew of curated playlists for fans too. There's ones that are pure fun (Getting to Work Out for Girls: K-Pop, Fun Driving: K-Pop) to those that only in-the-know K-pop fans will get (Behind the Board: Brave Brothers). While there are some errors and misinformation in some playlist descriptions, all in all, it's an impressive look given to a still very-much-rising genre in America.