K-Town

EXID Release New Version of Breakout Hit 'Up & Down' After Sexy Viral Video Success

Exid
Chung Sung-Jun/Getty Images

EXID arrive for the 4th Gaon Chart K-POP Awards at the Olympic Park on Jan. 28, 2015 in Seoul, South Korea. 

In 2012, Billboard identified EXID as the rookie girl group with the best single of the year when "Every Night" ranked high on the annual 20 Best K-Pop Songs list. It took a few years, but the quintet is finally getting their due shine.

EXID followed up "Every Night" with a quirky, trumpet-y new single "Up & Down" in August 2014, almost two years later. Initially, the track had mediocre success on the charts and didn't make for much of a comeback. But months later, the song became a surprise hit when a fan-recorded live performance of "Up & Down" started going viral on South Korea social media.

EXID's visibility has only increased since, with many considering EXID one of 2014's breakout stars despite being a three-year-old group now. Even electronics giant LG booked EXID to promote their new LG U+ phone with a new recording and video of "Up & Down" that sees the girls adding new, cell phone-centric lyrics to their hit.

Check out the new version of "Up & Down" below that, which, of course, comes chock-full of shots of Hani & Co. doing their best sexy dance to date.