The brassy production on "I'm Different" recalls Lee Hi's upbeat releases like "1,2,3,4" and "It's Over" while the light harmonies and rap sections is reminiscent to Akdong Musician singles, such as "200%." The track has slight similarities to Girls' Generation-TTS' 2012 single "Twinkle," but it's very refreshing to hear a funk-inspired single come out of the duo's label, YG Entertainment, which has focused on a slew of ballads (releasing WINNER's "Empty," Taeyang's "Eyes, Nose, Lips") and club bangers (PSY's "Hangover," 2NE1's "Come Back Home") so far this year. Barring this release, Lee Hi also hadn't promoted in 2014, so it's welcome hearing the label's resident soul sister put out something new and funky.
Bobby of YG's still-to-debut boy band iKON is also on the track, bringing his raspy delivery for a quick verse that fits right into the brassy production. It's not as memorable as his section in Epik High's "Born Hater," but still illustrates his growing potential.
The music video spotlights the singers as schoolgirls vying for the attention of their crush, Bobby; showcasing Lee Hi's cool-but-cute demeanor and Sohyun's confidence and quirkiness. Lee Hi plays coy while she's studying in the library and is hesitant to rest her head on Bobby's shoulder when they ride the bus together. Meanwhile, the AKMU sister is more upfront and tries out an elaborate fainting scheme to catch Bobby's attention and lays her head on Bobby rather quickly in the same bus scene. All the while, viewers get to check out the singer's undeniable on-screen chemistry,
While the stars battle over the newcomer, the video ends with a surprise ending somewhat similar to Akdong Musician's "200%" video, that's earned more than 13 million views to date.
Hi Suhyun isn't the first duo project for Lee Hi. Last year, the singer joined Bom, of 2NE1, to cover Mariah Carey's "All I Want for Christmas Is You" last December as Bom Hi.