The K-pop girl group shakes up a CGI-created world and downtown Los Angeles with new visuals
K-pop's baddest females are truly back and bolder than ever. After spending 2013 experimenting with different images and sounds -- from the sunny, reggae pop of "Falling in Love" to the sparse, piano ballad "Missing You" -- 2NE1's new album "Crush" feels like a return to the group's roots. The 10-track LP comes with hard-hitting, electro-pop/hip-hop tracks that recall some of 2NE1's past singles while refreshing the formula with new sounds and influences.
It's all led off by first single "Come Back Home" -- one of two the quartet will actively promote -- a reggae-trap hybrid that mashes the two seemingly disparate genres into a booming final product. Opening with a bouncy beat similar to Rihanna's "Man Down," the girls croon about losing a lover, asking him to "come back home" until the production flips into a heavy trap beat. At that point, the girls get seductive and demand their love to "come, baby baby, come, baby baby."
While the gals played with reggae last summer, this new single feels like a more honest attempt to dive into the genre as opposed to just incorporating it for an easy-breezy summer sound. "Come Back Home" -- along with album standout "MTBD," a solo by 2NE1 leader CL -- feel like the type of tracks Rihanna or Nicki Minaj would make if they were a little more open minded to genre fusion.