Typically, Secret bring more brash instrumentation on singles (e.g. blasting horns on "Poison," funk guitar riffs on "Talk That"), but on "I Do I Do" the approach is subtler with an orchestral opening, soft violins and a very simple chorus.
Secret's simplistic stylings are well suited for the winter time, when K-pop fans are more likely to be in the market for ballads and less trend-driven music. Like IU's 2011 winter smash "You and I" -- the five-week K-Pop Hot 100 No. 1 based around a classical-pop sound -- Secret's new single banks on the idea of simple, feel-good sounds of yesteryears.
The visual for the jazz-pop single mostly sees the Secret gals (curiously dressed in short shorts and skirts) wiggling around a holiday-themed house set while making cute faces at the camera. While it's hardly anything new as far as colorful music videos go, the one-shot filming style is an impressive feat and adds a musical theatre tone to the theatrical tune. Plus, fans may get a kick out of the nostalgic references, like a poster for Eric Carle's beloved children's book, "The Very Hungry Caterpillar."
With acts like EXO, Crayon Pop, Urbana Zakapa and many more all releasing holiday-themed tracks this season, Secret has brought a subtle, sweet approach that could be a dark horse in the running for this year's top holiday K-pop jams.
