G-Dragon Backstage at KCON 2013 (Exclusive Photos)
China’s largest online video site Youku Tudou served as online media partner, while more than 40 international corporations -- four times the number compared to last year -- took part as sponsors.
"Thanks to the participation of major media partners, we've achieved direct and indirect marketing/PR effects worth 260 billion won [about $245 million], with a total economic value of 1 trillion won [about $942 million]," said Shin Hyung-kwan, head executive of 2013 MAMA.
"MAMA is not a simple music event but can become a model for new cultural endeavors in the music industry."
A$AP Rocky, G-Dragon Named Style Icons at Top Asian Awards
G-Dragon, the leader of Big Bang who made headlines earlier this year with a K-pop duet with Missy Elliott, won additional awards, including for best music video for his solo release "Coup d’Etat," best male artist and best dance performance by a male solo performer for "Crooked." Paris Hilton took to the stage to present one of the awards to G-Dragon.
G-Dragon also announced that he would be releasing a collaboration with Canadian pop star Justin Bieber next year. "Justin is done recording his parts, and now I have to do mine," he said. "You can look forward to hearing it next year."
Justin Bieber, G-Dragon Record New Song
Meanwhile, MAMA featured special collaborations between big-name artists. Wonder performed "I Just Called to Say I Love You" with Hyorin of K-pop girl band Sistar and Chinese pop star Aaron Kwok. The veteran artist, who took part in the awards ceremony as a UN Messenger of Peace, also took home the non-competitive "Music Makes One" Ambassador Award. Norwegian online sensations Ylvis, this year’s "favorite international act" honoree, dressed up in animal costumes to dance and sing with a fellow YouTube sensation, local girl band Crayon Pop. And Icona Pop sang hit number "I Love It" alongside 2NE1's CL.
K-pop bands, including Exo and Infinite, won other major awards. The show also honored best artists from neighboring countries based on local music charts. Winners included China’s Kwok, Thailand’s Tor Saksit, Indonesia’s SM&SH, Japan’s Kyary Pamyu Pamyu, Singapore’s Derrick Hon and Vietnam’s Thu Minh.
Here is the full list of the 2013 MAMA winners:
Song of the Year: Young-pil Cho “Bounce”
Artist of the Year: G-Dragon
Album of the Year: Exo
Best Dance Performance - Female Solo: CL from 2NE1 “The Baddest Female”
Best Dance Performance – Female Group: Sistar “Give It to Me
Best Music Video: G-Dragon “Coup D’Etat (directed by Seo Hyun-seung)
Best New Female Artist: Crayon Pop
Best Male Artist: G-Dragon
Best Dance Performance - Male Solo: G-Dragon “Crooked”
Best Vocal Performance – Female: Ailee “U&I”
Best New Male Artist: Roy Kim
Best Original Soundtrack: Yoon Mi-rae “Touch Love” from the TV drama The Master’s Sun
Best Dance Performance Male Group: SHINee
Best Vocal Performance – Male: Lee Seung-gi
Best Rap Performance: Dynamic Duo “BAAM”
Best Band Performance: Busker Busker “Love, at First”
Best Female Group: Girls’ Generation
Best Male Group: Infinite
Best Female Artist: Lee Hyori
Red Carpet Special Award: Lee Jung-hyun
Discovery of the year: Baechigi
Style in Music: Sistar
Next Generation Global Star: Apink
Sony MDR World Wide Performer: Infinite
International Favorite Artist: Ylvis
Music Makes One Ambassador Award: Stevie Wonder
Best Concert Performer: Lee Seung-chul
Best Asian Artist –China: Aaron Kwok
Best Asian Artist –Thailand: Tor Saksit
Best Asian Artist –Indonesia: SM&SH
Best Asian Artist –Japan: Kyary Pamyu Pamyu
Best Asian Artist –Singapore: Derrick Hon
Best Asian Artist –Vietnam: Thu Minh
- This article originally appeared in THR.com.