Six years after the group's debut, Kara shows there's still room for experimentation with new album "Full Bloom" and singles "Damaged Lady" and "Runaway."
The suits Kara wear in the promo photos for new album "Full Bloom" and the music video for new single "Damaged Lady" highlight more than a sleek look. With their new record, the female K-pop singers -- who have been in the industry over six years -- illustrate that they have a style all their own.
We last saw the quintet on the K-Pop Hot 100 last August with "Pandora." The sassy, top 3 single was remarkable as an explosion of '80s synths, though it was not unlike 2012 singles by INFINITE and Boyfriend. For their 2013 Korean comeback, Kara carves a sonic lane all their own, fusing those same synthesizers with an edgier rock feel: sections of zipping synths are lined up next to noisy electric guitar riffs, acting as background to the girls' cooing, belting and rapping.
The music video showcases Nicole, Hara, Gyuri, Seungyeon and Jiyoung initially dressed in pretty pastel dresses as their dates check out other women. All at once, the girls leave their men and change into suit and tie-inspired get-ups, returning to tell the cheaters off and shove food in their faces. It's an appropriate visual for a track detailing an unexpectedly break-up and the accompanying frustration.