"Old timers" have been doing it big on the Billboard K-Pop Top 100 lately. Veterans PSY, Naul and Epik High, all of whom have been in the industry for nearly a decade, are conquering the music chart. Learn about the veterans and see this week's must-see K-pop videos.
Epik High's pre-release single from their upcoming seventh LP, "It's Cold," featuring Lee Hi (the final contestant on the popular TV show "K-Pop Star") has made a huge debut, thwarting Naul's quest to earn a fourth week atop the chart. "It's Cold" is the group's first track to be released under YG Entertainment, the conglomerate agency that represents K-Pop phenoms PSY, Big Bang and 2NE1.
"It's Cold" follows Epik High's signature beat-driven, power balladry with piano sounds -- a strikingly similar sound to their previous tracks, "Umbrella" and "Love Love Love." The track is built around a perfect balance between members Tablo's rhythmic rapping, Mithra's deep vocals and Lee Hi's subdued emotional voice, which, combined with Epic High's remarkable gift for wordplay, drives the music home with the pure, raw emotions of feeling cold and empty.