He also drove around his hometown to hand out some swag.
Drake is making extra-sure that everyone in his hometown of Toronto is geared up for Friday's (Sept. 3) release of his long-awaited new album, Certified Lover Boy. According to reports, a series of digital ads feature what appear to be lyrics from the follow-up to 2018's Scorpion recently went up in the Big Smoke.
The ads including the phrases "Something other than me has got to give," "I don't miss... Let alone miss you," as well as "Should've said you loved me today, because tomorrow is a new day." A spokesperson for Drake could not be reached for additional comment on the billboards at press time.
The billboards feature the same CLB logo in yellow in the middle overlaid with one red rose that appeared on a run of Nike items that dropped in the fall, including sold-out hoodies, t-shirts, socks, hats and puffer jackets.