On Thursday, ahead of the release, the two Grammy winners posted a promotional clip with a sneak peek from the music video. In it, Lizzo is heard singing, "All the rumors are true, yeah."
Also in promotion of the tune, Cardi B posted the official artwork for "Rumors" on Instagram. "RUMORS on Friday, and yes this is the single art," she captioned her post on Wednesday. Lizzo posted an identical post on Thursday and captioned it, "Fun fact: we took this picture right after Cardi whispered 'I want to eat yo p---y' in my ear ‘RUMORS’ THIS FRIDAY YOU READY?" To which Cardi commented, "Lmmmmaaaoooo I wonder if the camera man caught that part ."