Hip-Hop

Eminem's First NFT Drop, 'Shady Con,' Includes One-of-a-Kind Slim Shady-Produced Beats

Eminem
Kevin Mazur/WireImage

Eminem performs on stage during the MTV EMAs 2017 held at The SSE Arena, Wembley on Nov. 12, 2017 in London.

The Shady drop will take place this Sunday (April 25) at 6:30 p.m. ET.

Eminem's first NFT drop will take place during "Shady Con" on Sunday (April 25), during which Marshall will offer up some original instrumental beats and a set of action figures. The event will kick off at 6:30 p.m. ET on NFT marketplace Nifty Gateway and feature a collection of Eminem-approved NFT collectibles.

“I’ve been collecting since I was a kid, everything from comic books to baseball cards to toys, as well as every rap album on cassette I could get my hands on,” said Eminem in a statement. “Not much has changed for me as an adult…I’ve attempted to re-create some of those collections from that time in my life, and I know I’m not alone. I wanted to give this drop the same vibe of, ‘Oh, man I gotta get just that one or maybe even the whole set!’ It’s been a lot of fun coming up with ideas from my own collecting passion.”

Shady Con is described as a unique opportunity for collectors and fans to get their hands on original, one-of-a-kind beats the rapper produced specifically for this release as well as a set of NFT action figures that include Em in some of his classic outfits.

"This drop was inspired by Eminem’s passion as a vintage toy, comic book and trading card collector that traces back to his childhood days as just 'plain old Marshall,'" read the statement. "Make no mistake, this is a digital festival…but it’s modeled after the traditional 'Con' gatherings where fans come together and trade their wares. You may not be able to get together with thousands of Stans in a poorly ventilated convention center somewhere on the outskirts of 8 Mile Rd., but this weekend you can rub elbows with each other on Nifty Gateway and own a piece of the collectible, non-fungible action!"

Just weeks after SNL used a classic Eminem song to explain NFTs, Slim Shady revealed on Wednesday (April 21) that he was hopping into the crypto game.

Watch a video preview of "Shady Con" below.