After hatching the idea while traveling on an airplane amid the pandemic, Will.i.am is introducing a clever tech-driven face mask, a joint venture with manufacturer Honeywell. Xupermask will be available April 8 for $299, outfitted with three dual-speed fans and a Honeywell high-efficiency particulate-arresting (HEPA) air filtration system.
It also includes noise-canceling audio and microphone capabilities as well as Bluetooth 5.0 connectivity and LED day glow lights. To assist with the design, Will.i.am enlisted Jose Fernandez, who through his Ironhead Studio, a costume and creature design firm, has created costumes for films including The Amazing Spider-Man, X-Men United and The Avengers.