Welcome to Emerging Artists Spotlight, the Billboard series where we highlight a musician or band who has recently made their debut on the Emerging Artists chart. Whether they are new to the industry, or have been around for a while but are just starting to have a chart impact, the intention is to showcase where they are here and now. This week’s pick is rising rapper Babyface Ray, who debuted at No. 1 on Billboard's Heatseekers Albums chart dated Feb. 27 thanks to his new EP, Unf--kwitable.
Don't let the name fool you. Babyface Ray isn't a soft, cheeky rapper. In his song "If You Know, You Know," he lets his peers know right off the bat that he and his affiliates aren't the ones to mess around with," rapping: My young boy be hoopin'/The other one is shootin'."