Reebok's parent company Adidas is looking to sell the sports brand, and Master P is in talks to buy.
According to Forbes, Reebok's difficulty in connecting with today's trendsetters will hopefully change if the rapper and former NBA star Baron Davis team up to acquire the company, which could sell for about $2.4 billion.
"I think Reebok is being undervalued. I left Nike as a 22 year old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete. I want the people I know athletes, influencers, designers, celebs to sit at the table with me,” Davis told the publication.