Hip-Hop

Lil Nas X Will Debut New Single 'Holiday' During Virtual Roblox Concert

Lil Nas X
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Lil Nas X performs at Summer Jam 2019 at MetLife Stadium on June 2, 2019 in East Rutherford, New Jersey.

Global online platform Roblox announced on Tuesday (Nov. 10) that the company is partnering with Lil Nas X and Columbia Records for an innovative virtual concert.

During the digital experience's three showings, Lil Nas X will perform the live debut of his upcoming single "Holiday" for the first time just one day after its release, on a number of stages inspired by his past hit songs and music videos like "Old Town Road," "Panini" and "Rodeo."

"We’re throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out," said the rapper in a statement. "I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can’t wait for everyone to see it!"

"We're thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way," added Jon Vlassopulos, Roblex's global head of music. "This concert with Lil Nas X will transport players and their friends into the Metaverse, and bring to life the future of what immersive, social experiences can look like."

The Lil Nas X Concert Experience will take place on Saturday (Nov. 14) at 1:)0 p.m. PST, with two follow-up showings for audiences in Asia (10:00 p.m. PST) and Europe (9:00 a.m. PST, Sunday). The virtual concert will also include a pre-show Q&A and virtual scavenger hunt on Friday (Nov. 13), as well as an exclusive merch store featuring a capsule collection of Lil Nas X accessories, emotes and avatar bundles.

Lil Nas X Debuts Comedic Trailer for New Single 'Holiday' | Billboard News

Fans can register for the Lil Nas X Concert Experience here, and check out the rapper's official announcement below.