Global online platform Roblox announced on Tuesday (Nov. 10) that the company is partnering with Lil Nas X and Columbia Records for an innovative virtual concert.
During the digital experience's three showings, Lil Nas X will perform the live debut of his upcoming single "Holiday" for the first time just one day after its release, on a number of stages inspired by his past hit songs and music videos like "Old Town Road," "Panini" and "Rodeo."
"We’re throwing the biggest virtual concert of 2020, and I hope everybody in the world can come check it out," said the rapper in a statement. "I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans, and I can’t wait for everyone to see it!"