Travis Scott Announces Creative Partnership With PlayStation to Promote PS5

travis scott
Nabil Elderkin

Travis Scott photographed July 11 at Milk Studios in Los Angeles. Styling by Alexandra and Mackenzie Grandquist. Nike hoodie, Sacai jacket, Bottega Veneta belt, Kapital jeans.

Another day, another franchise Travis Scott teams up with. This time, the "Franchise" rapper is leveling up with PlayStation to promote their upcoming console.

Scott's expertise between the rapping and gaming worlds proves paramount in his latest business collaboration, where he serves as a strategic creative partner. He boasted on Sept. 25 that he already had his hands on the PS5, which isn't set to be released until Nov. 12. And on Friday (Oct. 23), he posted a black-and-white promo video introducing the key team members who designed the next-gen console and himself being blown away by the final product. "TS5," he captioned the clip on Twitter, which might also be teasing Sony PlayStation-branded Nike sneakers.

"I'm super thankful and excited to be able to bring my strategic and creative vision to the rollout of such an iconic product. I’ve always been a fan of Playstation and the brand they’ve built, and this is another example of finding a partner who believes in and trusts Cactus Jack to execute for their brand," the Houston rapper said in a press release. "This is just the beginning of an incredible partnership."

If a rapper were to reign over the gaming world, then La Flame would sit atop the throne. According to a cover story interview with Billboard, Scott's "Astronomical" virtual Fortnite concert on April 23 became the largest-ever in-game gathering after drawing 12.3 million concurrent players at its peak and 27.7 million unique players from all over the world -- and it lasted less than 10 minutes.

"Today we are excited to share with you a unique video, created by Travis to kick off our partnership," said Eric Lempel, senior vice president of PlayStation, the release. "Travis is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can."

Watch his new PS5 video below.