Travis Scott helped boost sales for the McDonald's franchise after the "Franchise" rapper's limited-edition partnership with the fast-food brand.
His fans raged at Mickey D locations across the nation this summer not for a concert, but to snag a Quarter Pounder with cheese, bacon and extra lettuce, a medium order of fries with BBQ sauce, and a Sprite. And his notorious $6 meal, which was able to be purchased from Sept. 8 until last week, really paid off. The Wall Street Journal reported on Thursday (Oct. 8) that sales at McDonald's Corp. rose 4.6% in July, August and September, which the company credits the "5% Tint" rapper for.
The burger giant also cited a "reduction in average wait times at drive-throughs" as another key factor in their third-quarter sales boost. In comparison, McDonald's sales were down 8.7% from the previous year after the company was forced to close its dining rooms due to the ongoing COVID-19 pandemic. But the closure paired with a simpler menu during the pandemic significantly expedited the drive-through process.