Travis Scott's Partnership With McDonald's Boosted Their Sales During COVID-19

Travis Scott for McDonald's
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Travis Scott for McDonald's

Travis Scott helped boost sales for the McDonald's franchise after the "Franchise" rapper's limited-edition partnership with the fast-food brand.

His fans raged at Mickey D locations across the nation this summer not for a concert, but to snag a Quarter Pounder with cheese, bacon and extra lettuce, a medium order of fries with BBQ sauce, and a Sprite. And his notorious $6 meal, which was able to be purchased from Sept. 8 until last week, really paid off. The Wall Street Journal reported on Thursday (Oct. 8) that sales at McDonald's Corp. rose 4.6% in July, August and September, which the company credits the "5% Tint" rapper for.

The burger giant also cited a "reduction in average wait times at drive-throughs" as another key factor in their third-quarter sales boost. In comparison, McDonald's sales were down 8.7% from the previous year after the company was forced to close its dining rooms due to the ongoing COVID-19 pandemic. But the closure paired with a simpler menu during the pandemic significantly expedited the drive-through process.

Travis Scott Launches McDonald's Capsule Collection | Billboard News

"We’ve been pushing ourselves recently to go beyond our traditional comfort zone," said Morgan Flatley, McDonald’s U.S. chief marketing officer, told WSJ.

The Houston rapper is the second-ever celebrity to partner with McDonald's for a personalized meal, after Michael Jordan in 1992. Scott also released several capsule collections with exclusive merch. Ba-da-ba-ba-but J-Balvin followed suit with his own Mickey D meal that's available from now until Nov. 1, which includes a Big Mac, a medium order of fries with ketchup, and an Oreo McFlurry.