Hip-Hop

Quavo Shines in Custom Aku Aku Ice in 'Crash Bandicoot 4' Ad: Watch

Quavo
Frazer Harrison/Getty Images

Quavo attends the 2018 American Music Awards at Microsoft Theater on Oct. 9, 2018 in Los Angeles.

Migos rapper Quavo continues his Crash Bandicoot obsession in a new ad for the upcoming fourth version of the video game, It's About Time, due out later this week.

The MC flashes a look at his enormous, custom Aku Aku ice in the commercial for Crash Bandicoot 4: It's About Time, which is due out on Friday (Oct. 2).

Quavo is seen walking out of a store as a man in the signature giant orange mascot outfit meanders around city streets hyping people up for the game. Showing off his impressive chain, Quavo drops a few bars about the new masks in the game. "I got masks heavier than your chain!" Crash taunts Quavo as the pair team up for a freestyle about anti-gravity, zero g, slo-mo, face shift and some other new twists to the beloved platform racing game.

The series is notorious for its wild ads and Quavo is definitely feeling the new wrinkles. Back in July, he got a sneak peek at the latest entry in the franchise -- after publisher Activision got wind of his impressive Aku Aku bling -- and the rapper said "it was crazy... Still got the same feel, still got the same buttons, still got the Aku mask, which I love."

He did say, however, the game is a "little tougher" this time around, including ab it where a section featuring fallen ice forces players to stop time to jump from block-to-block. "So I just gotta knock off the cobwebs and get back to it," he said.

Watch the ad below.