Giving a single the music video treatment is common, but giving that music video the silver screen treatment? Only Travis Scott can pull that off.
The Houston rapper partnered with IMAX to make the global debut of his "Franchise" music video Thursday (Sept. 24) at select theaters, where it won't be so lowkey at the night showings (past 7 p.m. local time) of Christopher Nolan's film Tenet. Scott recently recorded "The Plan" for Nolan's movie.
Fans of La Flame can experience the accompanying visual for his upcoming single "Franchise," which will drop Friday (Sept. 25) via Cactus Jack/Epic, with "powerful precision sound and the highest quality crystal-clear imagery on the biggest screens," according to IMAX's website. All participating theaters, which can be found here, will abide by local COVID-19 guidelines.