INDOGGO is ready to juice up your night.
Snoop Dogg is launching his own line of bespoke gin called INDOGGO in association with Trusted Spirits co-founder Keenan Towns.
The rapper, who famously extolled the virtues of "Gin and Juice" in his 1994 single of the same name, posted an Instagram image on Wednesday (Sept. 2) of the royal purple bottle alongside the tagline, "Remix your gin" as a new version of the song plays in the background, updated with a shout-out to his new brand.
The $30 bottles, slated to start shipping in early October, describe the "juicy, laid-back California style" adult beverage as the "ultimate remix of seven premium botanicals infused with all-natural ingredients including strawberry, no sugar with a slightly sweet and fruity finish." The seven botanicals are listed as juniper, orange, coriander, cassia, orris root, angelica root, and angelica seed.