Snoop Dogg Is Launching His Own Line of 'Laid-Back' Gin

Snoop Dogg "From tha Chuuuch to da Palace"
Courtesy of Capitol Records

Snoop Dogg

INDOGGO is ready to juice up your night.

Snoop Dogg is launching his own line of bespoke gin called INDOGGO in association with Trusted Spirits co-founder Keenan Towns.

The rapper, who famously extolled the virtues of "Gin and Juice" in his 1994 single of the same name, posted an Instagram image on Wednesday (Sept. 2) of the royal purple bottle alongside the tagline, "Remix your gin" as a new version of the song plays in the background, updated with a shout-out to his new brand.

The $30 bottles, slated to start shipping in early October, describe the "juicy, laid-back California style" adult beverage as the "ultimate remix of seven premium botanicals infused with all-natural ingredients including strawberry, no sugar with a slightly sweet and fruity finish." The seven botanicals are listed as juniper, orange, coriander, cassia, orris root, angelica root, and angelica seed.

“I can’t wait for the world to taste my remix on gin!” Snoop said in a statement. "When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”

The backstory for the collaboration explains that like "Gin and Juice," the new spirit is about good feelings and experiences. "Snoop has always wanted to create his own spirits brand, so it was only fitting that he created the world’s best tasting gin," it reads.

You might recall that in 2018 Snoop set a Guinness World Record for mixing the biggest ever gin and juice, a 132-gallon monster that mixed in 38 jugs of OJ with 180 bottles of gin and 154 bottles of apricot brandy. The rapper, who just threw down with DMX in an an epic "Verzuz" Battle, also recently launched his own line of low-dough wines, the $12 Snoop Cali Red.

DMX vs. Snoop Dogg 'Verzuz' Battle: Who Won? | Billboard News