“We felt like they understood her,” Farmer says. “She was a priority.”
Aroh and Grand rounded out Mulatto’s A&R team with Marguerite Jones, a young A&R who was a fan, and Shareen Taylor; Kayla Jackson handles Mulatto’s marketing, saying she and the artist spent the past six months entirely focused on an “out of the box” rollout for her recently released major-label debut, Queen of Da Souf (the album fulfilled her contract with StreamCut and future releases will be through RCA only).
Mulatto didn’t announce her signing until March 2020, right as the coronavirus pandemic was spiking in the United States. “It worked out for the best,” says Farmer, “[because it] gave us time to slow down and plan.” But that didn’t stop her from having a busy summer: Prior to releasing her debut project, she guested on NLE Choppa’s “Make Em Say”; was named an XXL Freshman, alongside Fivio Foreign and Rod Wave; made her Hot 100 debut with “Bitch From Da Souf,” which entered at No. 95 in August (it's now in the top 2o on both the Mainstream R&B/Hip-Hop and Rap Airplay charts; and, of course, made a cameo in Cardi B and Megan Thee Stallion’s “WAP” video.
Cardi B’s brand manager, Patientce Foster, reached out to Farmer in July to secure Mulatto’s appearance in the clip, which also included Kylie Jenner, Normani, Rosalía, Sukihana and Rubi Rose. “I made him show me [the text],” Mulatto says. “I thought it was a prank.” She and Farmer arrived in L.A. two days later, got Covid tests, and were on set for hours, though the actual shoot only lasted about two minutes. “We just danced to the song on the green screen and that was that,” she says. “It was real quick. Cardi was right there hyping us up and telling us we looked cute and stuff so we would have our energy up.”
Not only was Mulatto excited to team up with the all-star cast, she was also proud to appear alongside women celebrating their sexuality. “If you listen to my music, that’s everything I stand for: women being free about their sexuality and flipping the industry’s gender roles and society’s gender roles and just being as confident as you can be with yourself, your sexuality,” she says. “Being the biggest, independent boss and proving everybody wrong. People want women to be so submissive when we got a voice of our own, and we can do everything these dudes can do.”
Her team is counting on her doing just that. “At such a young age, it’s hard to find an artist as poised and seasoned as Mulatto,” says RCA’s Taylor. “I’d love for her to open up the gates for other female bosses in this male-dominated game.”