At 10:00 a.m. EDT, West unloaded his latest visual, which included various clips ranging from old concert performances to split-screen images of people fighting, twerking, and dancing to even a video game version of Travis Scott making a cameo. The production is reminiscent of West's 2013 effort, Yeezus, where he traded in his signature soul-samples for splintering electro-styled beats.
The standout lyrics come towards the latter part of the song when West denounces labels for trying to sign artists like him. "They wanna sign a fake Kanye, they tryna sign a calm 'Ye/ That's right I call him Calm-Ye, but don't take me the wrong way," he spits. The track was mixed by Dr. Dre.