"I do it for the fun, not the funds."
The ultimate celebration clash is set for Saturday (May 23) at 8 p.m. ET between dancehall music's titans Beenie Man and Bounty Killer. The Jamaican champion sounds will ring throughout the world via Instagram for the reggae loving masses.
Ever since the whole Swizz Beatz and Timbaland created social media battle platform Verzuz wave kicked off, bringing a much-needed spark of joy and excitement to the dreadful pandemic grind, those of us who love and respect dancehall music and Jamaican sound system culture have been asking ourselves when (if ever) the world would finally recognize that this whole digital sensation was based on the concept of sound clash. Which is to say that it’s all rooted in the rich history of Jamaican music, which gave us cultural icons like Bob Marley (respect is always due) and Kool Herc, who became The Godfather of Hip Hop by transplanting Yard-style sound system tactics/techniques/technology to the Bronx, and King Tubby the Dub master (who really invented the remix way before Puff Daddy) and Daddy U-Roy, who became the world’s first “rap star” by recording three chart-topping hits in 1969 that served to “Wake The Town and Tell The People” that “deejay” music was not just a matter of toasting and boasting in the dancehall, it was an art form unto itself.
As Buju Banton once said, “I could go on and on the full has never been told.” Let’s just say that this Bounty Killer “versus” Beenie Man battle has been a long time coming -- no wonder some are predicting it might be the biggest one yet. Beenie and Bounty are two of the most legendary icons in dancehall. Who better to represent the Art of War live on the 'Gram? Their rivalry is the stuff of legend, but has always been governed by respect for one another, for the music and for the culture.