Missy Elliott transformed twerking from a dance move to a communal social-media challenge after dropping her new music video for "Cool Off" last week.
She re-released the song from her 2019 EP Iconology as a single, and reigniting the song fired up fans who took the lyrics "Break a sweat, make 'em lose control, ain't no AC" into the running theme of her latest viral dance challenge dubbed the #CoolOffChallenge.
"I just want to say I’m AMAZED by y’all ENERGY & DRIVE! I know the #COOLOFFCHALLENGE is a beast but that’s why it’s called CHALLENGE CHALLENGE yourself! & y’all are doing GREAT" she tweeted Tuesday (April 28). "But STRETCH 1st."